Built by operators with 30+ years working the line
87 builds bars, breweries, and restaurants their own agentic marketing system. It posts your socials, answers your reviews, tracks your spend, and watches your inventory โ 24/7. You text it. It works. You own it.
They just ran a promo that crushed your Saturday. You found out on Monday when you looked at your numbers. Your agent would have seen it Friday.
And getting generic posts, zero ownership, and a monthly "report" that says nothing.
It's 2:30am. You're batching out the night's sales and an idea hits. Your agency is asleep. That idea dies by morning.
Switch agencies and you lose everything โ the content, the data, the logins. Start over.
You waited 30 days to hear why it didn't work. Then got 45 minutes of corporate babble and zero answers. Again.
Your agency has the logins, the data, the reports. You get a summary once a month โ filtered, polished, and missing the bad news.
The Real Cost of Hiring an Agency
Before they've done a single thing. Before they've posted once, answered a single review, or driven a single cover. You pay just to get started.
You're making a $10K commitment on hope. Three months of checks written before you have a single data point. That's not a partnership โ that's a bet.
Revenue. Margins. Covers. You have to hand over your hard-earned numbers just to get a "report." Now they know more about your business than you do.
The logins, the analytics, the campaign data โ it all lives with them. You get a polished PDF once a month. They control the story.
You can feel it. The covers aren't moving. The phone isn't ringing more. But you can't prove it โ because all the proof lives in their account, not yours.
When you finally quit, you lose everything โ content, history, logins, data. New agency, new onboarding fee, new 3-month wait. Same game.
"You're making a $10K commitment on a hope for results. With us you're purchasing an agent that's customized to your business, that you run, that reports to you whenever you want. After a week or a month it pays for itself. No secrets required. No waiting. No spin."
โ Eric O'Keefe, Co-Founder ยท 87 Hospitality
The Dream Every Owner Has
Every owner says it. Almost none of them actually get there โ because the daily grind of running a hospitality operation eats every hour. Reviews, posts, inventory, spend tracking, follow-ups. It never stops. The agent stops it.
"Since I built my own agent, I work on my business 1,000% more than I ever did before. That's not a line. That's what actually happened. The operational noise that used to eat my week โ gone. I'm thinking about growth now. That's the whole point."
The 87 System
Not an app that tells you what to do. Not a dashboard you'll ignore. An agent you text โ and it handles it.
Send a photo, a voice note, a quick message โ your agent handles it. Post it, respond to it, log it. No app to learn. No login required.
Google reviews answered in your voice within hours โ not days, not "when the agency gets around to it." Every one. Including the Saturday-night 1-star.
Your agent sets the posting schedule, tells your team what it needs ("send me 6 photos from this week's specials"), and publishes โ consistently, in your voice.
Text a photo of the linen bill. Your agent logs it. Running low on Tequila? It knows your par, tells you when to order, and at what quantity to catch the discount.
You're recapping the day and an idea hits. No waiting for the 9:30am Zoom, no "I'll loop in the team." Your agent is ready to work when you are โ full reports, plain English, up-to-the-minute results. Anytime. Anywhere.
You own the data. Check results at midnight after a Saturday rush or at 6am before the doors open. No account manager, no summary, no spin โ just exactly what's happening with your business right now.
Your agent monitors the bars and restaurants around you โ their reviews, their rating trends, their social cadence, their promotions. When they slip, you know first. When they run a special that moves the needle, you see it before it hits your numbers.
The agent, the content, the data, the logins โ all yours. Cancel nothing, lose nothing. Internalize your marketing department without the payroll.
What Your Agent Handles
Posts, captions, scheduling โ on brand, on cadence, without lifting a finger.
Every Google, Yelp, and TripAdvisor review answered promptly in your voice.
Keeps your Google listing current, optimized, and ranking where it matters.
Photo โ logged. Text a receipt, your agent tracks it and flags anomalies.
Par-based alerts, order triggers, and discount-window tracking built in.
Directs your team on what to capture. You shoot it, agent packages and posts it.
Cadence reports in plain English โ what ran, what worked, what's next.
Cross-references your online reputation against real guest patterns. Surfaces the gaps.
Monitors nearby competitors โ reviews, ratings, promos, social cadence. You see their moves before they hit your numbers.
The Brigade
We build, launch, and run your agentic marketing system. You pick how deep you want us in your kitchen.
A full-featured audit of your restaurant operations. Operator-level insight delivered privately to you โ focused on driving revenue. Most owners find this pays for itself in days.
Learn more โFull build and launch of your agent, plus ongoing IT management, cadence tuning, integration updates, and monthly reporting. We're in your kitchen โ you focus on running it.
Learn more โEverything in Managing Partner plus monthly secret-shopper programs, manager meetings, quarterly business reviews, and hands-on sales help. For groups serious about growth.
Learn more โ
Why 87
Two operators. 30+ years. From the dish pit to the managing partner seat, from the brew tank to the bar top. We know what you're dealing with because we've dealt with it.
And we know exactly how that ends. We built 87 because we got tired of paying for work we could see wasn't working.
An agency's first 3 months are spent figuring out what a slow Tuesday looks like in your dining room. We already know.
Every capability in the 87 agent came from a real problem we faced โ or watched an owner face โ behind the line.
What Operators Are Saying
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Testimonials are illustrative placeholders. Real ones are coming โ fast.
15 minutes. We'll show you exactly what your agent would do for your place โ and what it would cost your agency to do the same.
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