Built by operators with 30+ years working the line

Your agency's goal is to
text you once a month.
Own an agent you can text 24/7.

87 builds bars, breweries, and restaurants their own agentic marketing system. It posts your socials, answers your reviews, tracks your spend, and watches your inventory โ€” 24/7. You text it. It works. You own it.

30+
Years Operating
$0
Agency Retainer
24/7
Agent Always On
๐Ÿ•ต๏ธ

You have no idea what your competition is doing

They just ran a promo that crushed your Saturday. You found out on Monday when you looked at your numbers. Your agent would have seen it Friday.

๐Ÿ’ธ

Paying $2โ€“5K/mo to an agency

And getting generic posts, zero ownership, and a monthly "report" that says nothing.

๐Ÿ‘ป

Your agency clocks out. You don't.

It's 2:30am. You're batching out the night's sales and an idea hits. Your agency is asleep. That idea dies by morning.

๐Ÿ”„

Paying forever, owning nothing

Switch agencies and you lose everything โ€” the content, the data, the logins. Start over.

๐Ÿ“…

The 9:30am Zoom to review last month

You waited 30 days to hear why it didn't work. Then got 45 minutes of corporate babble and zero answers. Again.

๐Ÿคท

You have no idea what's actually happening

Your agency has the logins, the data, the reports. You get a summary once a month โ€” filtered, polished, and missing the bad news.

The Real Cost of Hiring an Agency

What Actually Happens
When You Sign That Contract

๐Ÿ“‹

The Onboarding Fee

Before they've done a single thing. Before they've posted once, answered a single review, or driven a single cover. You pay just to get started.

โŒ›

3 Months Before You See Anything

You're making a $10K commitment on hope. Three months of checks written before you have a single data point. That's not a partnership โ€” that's a bet.

๐Ÿ”

Your Secrets Are Their Leverage

Revenue. Margins. Covers. You have to hand over your hard-earned numbers just to get a "report." Now they know more about your business than you do.

๐Ÿ“Š

Their Data, Not Yours

The logins, the analytics, the campaign data โ€” it all lives with them. You get a polished PDF once a month. They control the story.

๐Ÿ˜ค

You Know It Isn't Working

You can feel it. The covers aren't moving. The phone isn't ringing more. But you can't prove it โ€” because all the proof lives in their account, not yours.

๐Ÿ”

Leave and Start Over

When you finally quit, you lose everything โ€” content, history, logins, data. New agency, new onboarding fee, new 3-month wait. Same game.

"You're making a $10K commitment on a hope for results. With us you're purchasing an agent that's customized to your business, that you run, that reports to you whenever you want. After a week or a month it pays for itself. No secrets required. No waiting. No spin."

โ€” Eric O'Keefe, Co-Founder ยท 87 Hospitality

Own Your Agent โ€” Fire the Agency

The Dream Every Owner Has

Stop Working IN Your Business.
Start Working ON It.

Every owner says it. Almost none of them actually get there โ€” because the daily grind of running a hospitality operation eats every hour. Reviews, posts, inventory, spend tracking, follow-ups. It never stops. The agent stops it.

"Since I built my own agent, I work on my business 1,000% more than I ever did before. That's not a line. That's what actually happened. The operational noise that used to eat my week โ€” gone. I'm thinking about growth now. That's the whole point."

The 87 System

An Agentic System That
Actually Does the Work

Not an app that tells you what to do. Not a dashboard you'll ignore. An agent you text โ€” and it handles it.

Operator at work
๐Ÿ“ฑ

Text it. It does it.

Send a photo, a voice note, a quick message โ€” your agent handles it. Post it, respond to it, log it. No app to learn. No login required.

โญ

Every review. Answered.

Google reviews answered in your voice within hours โ€” not days, not "when the agency gets around to it." Every one. Including the Saturday-night 1-star.

๐Ÿ“Š

Socials on a cadence

Your agent sets the posting schedule, tells your team what it needs ("send me 6 photos from this week's specials"), and publishes โ€” consistently, in your voice.

๐Ÿ“ฆ

Inventory & spend tracking

Text a photo of the linen bill. Your agent logs it. Running low on Tequila? It knows your par, tells you when to order, and at what quantity to catch the discount.

๐ŸŒ™

Ready when your shift ends

You're recapping the day and an idea hits. No waiting for the 9:30am Zoom, no "I'll loop in the team." Your agent is ready to work when you are โ€” full reports, plain English, up-to-the-minute results. Anytime. Anywhere.

๐Ÿ“Š

Real-time visibility. No filters.

You own the data. Check results at midnight after a Saturday rush or at 6am before the doors open. No account manager, no summary, no spin โ€” just exactly what's happening with your business right now.

๐Ÿ”ญ

Eyes on your competition. Always.

Your agent monitors the bars and restaurants around you โ€” their reviews, their rating trends, their social cadence, their promotions. When they slip, you know first. When they run a special that moves the needle, you see it before it hits your numbers.

๐Ÿ†

You own everything

The agent, the content, the data, the logins โ€” all yours. Cancel nothing, lose nothing. Internalize your marketing department without the payroll.

What Your Agent Handles

Eight Capabilities.
One Agent. Zero Agency.

๐Ÿ“ฒ

Social Media

Posts, captions, scheduling โ€” on brand, on cadence, without lifting a finger.

โญ

Review Response

Every Google, Yelp, and TripAdvisor review answered promptly in your voice.

๐Ÿ”

Local SEO & Search

Keeps your Google listing current, optimized, and ranking where it matters.

๐Ÿ’ฐ

Spend Tracking

Photo โ†’ logged. Text a receipt, your agent tracks it and flags anomalies.

๐Ÿ“ฆ

Inventory Watch

Par-based alerts, order triggers, and discount-window tracking built in.

๐Ÿ“ธ

Promo Content

Directs your team on what to capture. You shoot it, agent packages and posts it.

๐Ÿ“‹

Weekly Scorecard

Cadence reports in plain English โ€” what ran, what worked, what's next.

๐ŸŽฏ

Guest Experience

Cross-references your online reputation against real guest patterns. Surfaces the gaps.

๐Ÿ”ญ

Competitive Intel

Monitors nearby competitors โ€” reviews, ratings, promos, social cadence. You see their moves before they hit your numbers.

The Brigade

Every Kitchen Has a Chain of Command.
So Does Yours.

We build, launch, and run your agentic marketing system. You pick how deep you want us in your kitchen.

Tier 1

๐Ÿ”ช The Prep Cook

The Audit

A full-featured audit of your restaurant operations. Operator-level insight delivered privately to you โ€” focused on driving revenue. Most owners find this pays for itself in days.

Learn more โ†’
Tier 4

๐ŸŽ–๏ธ The Director of Operations

Fractional COO

Everything in Managing Partner plus monthly secret-shopper programs, manager meetings, quarterly business reviews, and hands-on sales help. For groups serious about growth.

Learn more โ†’
See All Tiers
Operators behind the line

Why 87

We Never Worked in Marketing.
We Worked in Restaurants.

Two operators. 30+ years. From the dish pit to the managing partner seat, from the brew tank to the bar top. We know what you're dealing with because we've dealt with it.

We've been the guy paying the agency

And we know exactly how that ends. We built 87 because we got tired of paying for work we could see wasn't working.

We don't bill you for learning your industry

An agency's first 3 months are spent figuring out what a slow Tuesday looks like in your dining room. We already know.

We built the system we wish we had

Every capability in the 87 agent came from a real problem we faced โ€” or watched an owner face โ€” behind the line.

What Operators Are Saying

Real Results from Real Kitchens

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โ€” J. Ellsworth
Owner, craft brewery ยท Connecticut

"Eway iั€ะตdfay ouray agencyway afterway eightway onthsmy. Ouray agentway owsnay answersway everway eviewray, ostsplay hetay ocialssay, andway acksttray ouray endspay. Eway owday oremoray itw lessway."

โ€” M. Donahue
Managing Partner, gastropub group ยท New England

"Hetay audityay aloneway otway usway oremoray anthay eway avedpay inway hetay irstfay onthmy. Erythay ereway ingsthing eway evernay ouldcway eesay ouray ownway elvesvay."

โ€” R. Torres
Bar owner ยท Greater Hartford area

Testimonials are illustrative placeholders. Real ones are coming โ€” fast.

๐Ÿบ Brewery & Bar Specialists
๐Ÿฝ๏ธ Full-Service Restaurant Veterans
๐Ÿค– Agentic Systems Built & Managed
๐Ÿ”’ You Own Everything โ€” Always
๐Ÿ“ Serving New England & Beyond

Ready to Fire Your Agency?

15 minutes. We'll show you exactly what your agent would do for your place โ€” and what it would cost your agency to do the same.

Book a Free Consultation